It’s the beginning of a new era in advertising where brands must stop interrupting and start investing in content that people actually want and will find value in, value good enough to share. Annie Carroll (GM/Head of Studios, Apartment Therapy Media) will lead the in depth conversation on the quickly evolving landscape of Branded Content.
Charlie Lozner (Director of Integrated Services, Back Bone Media)
Mike Arzt (Co-Owner, The Public Works)
Andrew Smith (Co-Founder, SupplyNY)
Marc Battaglia (Executive Creative Director, Marriott Content Studio)
Moderator: Annie Carroll (Head of Studios, Apartment Therapy Media)
Balancing brand goals with ecommerce goals is tricky business for brand manufacturers. As a partner at Backbone Media, Charlie Lozner has the opportunity to help brands like YETI, Sitka Gear, Smartwool and many more with these challenges. Lozner is a seasoned marketing and ecommerce leader with fifteen years of outdoor industry experience leading teams, building brands and crafting award-winning marketing campaigns. Lozner has an equal love for the left-brain analytics side of marketing and the right-brain creative process.
Mike Arzt is an award winning entrepreneur and adventure photographer who is passionate about snow, big mountains, and ambitious brands. He is the Co-Pilot of The Public Works, a brand think tank specializing in mixed media, custom fabrication, and uncommon brand amplification projects. Mike teamed up with friend and business partner, Frank Phillips, almost twenty years ago while working at Burton Snowboards. The fusion of Frank’s enthusiasm for engineering and product design combined with and Mike’s passion for marketing and multimedia hatched the idea for what would become The Public Works. As a highly sought-after photographer & marketer for legendary brands such as Jeep, Airwalk, Airstream, Veuve Clicquot, Red Bull and Levi Strauss he has told compelling visual stories of athletes, mountains, champagne, Nepal, and many others. In addition Mike is fluent in five languages (American, English, Australian, Canadian and New Zealander) and serves on the board of EO Colorado.
As Managing Partner of Supply, Andrew Smith, is responsible for strategy, growth, and customer excellence. Andrew co-founded Supply in 2013 with partners Jordan Lister and griffin Camper as a creative music outlet, producing global events and performing in cities like New York, Ibiza, Sydney, Tokyo, and Tulum. Over the past five years, Andrew and team have built Supply into a boutique creative agency, specializing in video production, brand and digital strategy, helping brands like Sony Music Entertainment, Starbucks, Tesla, and the United Nations, tell stories the internet loves. Prior to founding Supply, Andrew held various Business Development and Strategy roles. Most notably, Andrew was one of the first employees of e-commerce startup Gilt Groupe. As Chief of Staff, Andrew worked alongside Gilt’s executive team to manage various product launches, strategic partnerships, personalization, and Gilt’s international expansion
As GM/Head of Studios for Apartment Therapy and Kitchn, Annie Carroll leads the production arm and business strategy for our Studios, which includes Video, Photography, Illustration, Animation and Graphics for editorial and branded content. This position utilizes analytics, market trends and creativity to increase brand loyalty across platforms and grow revenue streams for Studios. Before Apartment Therapy, Annie oversaw the video strategy, programming and production at Meredith Corporation, for ten national brands including Better Homes & Gardens, Parents and Shape. Prior to Meredith, Annie was a producer at AOL and Huffington Post, as they took their first steps in video. Additionally, Annie played a similar role at NBC’s Peacock Productions, where she shot, produced and edited long-form documentaries and docu-series for MSNBC, Discovery and A&E networks. She is also a member of the Producers Guild of America.
Marc Battaglia is an award winning global creative executive and content marketing leader. He has a proven track record of building and leading creative teams for content studios and agencies. His expertise is in developing and executing branded entertainment, innovative marketing and story driven content that connects with consumers. Currently he is the Executive Creative Director of Global Creative + Content Marketing for Marriott International where he is in charge of leading creative for the internal agency and content studio for Marriott’s 30 brands worldwide, across 5,700 properties in 110 countries on 6 continents. Prior to his role he served as VP+Creative Director for Spectrum, an EMMY® award winning entertainment, branding and content studio. There he led a team of in-house producers, live-action directors, editors, animators, writers and interactive designers. He worked with partners such as Disney, Fox Sports and NatGeo Wild on developing new entertainment brands, online original content, marketing initiatives and network promotions that went way beyond traditional media solutions. Before joining Spectrum, he served as Head of Creative for several Fox Sports Net brands as well as Senior Producer of Branding for global retail giant HSN. Through his experiences, he has garnered several accolades including numerous National Promax/BDA, ADDY, Emmy® & BizTech Awards.