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Navigating the Digital Freeway


Tuesday, June 26, 12:45pm -
Fries Theater | BUY TICKETS

Digital platforms are allowing content creators to forge new paths in independent content, but how do these portals decide to spotlight or even commission this work? What draws their attention and favor? And how can ambitious creators get in on the action? Join some of the taste and decision makers in this field for an illuminating conversation of how digital short form work surfaces to the top and where the business of this still rapidly developing medium is heading.

Alex Malmet (Director of Development and Production, New York Post)
Winnie Kemp (SVP of Television, Super Deluxe)
Peter Girardi (Executive Vice President, Blue Ribbon)

Moderator: Laura Prudom (IGN)



Alex Mamlet is the director of production and development at the NY Post. He oversees internal and third party video production of documentaries, series and branded content. The NY Post digital network had 56 million unique viewers last month and 1 billion video views over the past 18 months. The Post network is the 12th most visited news/information site in the U.S. In a former life, Alex was also known as Kid Protocol, the world's greatest party crasher.


Winnie Kemp serves as SVP of television development at Super Deluxe, a disruptive entertainment brand dedicated to cultivating diverse auteurs and amplifying unconventional creative voices. The company, which is a division of Turner and operates independently in Downtown Los Angeles, has been described by The Los Angeles Times as shaping the future of television. Winnie, herself, was among Adweek’s 2017 list of female disrupters in media.


At Blue Ribbon Content, Peter Girardi has broad responsibility for the day-to-day management of the division. He directs the activities of Blue Ribbon Content’s (BRC) creative affairs team, charged with developing and producing new live-action series for the digital marketplace, as well as animated programs and original content for virtual reality. He also oversees BRC’s physical production and business operations, including business & legal affairs, finance, administration and more.

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